HOW DISNEY ACHIEVED HIGH BRAND RECOGNITION IN ENTERTAINMENT| HOW ANIMATIONS CHANGED THE AMERICAN ENTERTAIMMENT INDUSTRY| WHY WALT DISNEY ESTABLISHED DISNEYLAND| AJURSCONTENT

 H ello everyone!! It's been a long time. We bring you an interesting and exciting topic today that is one of most favorite entertainment media, Disney. Yes, Have you ever thought how animations/cartoons changed entire American advertisement strategy. Based on one media how they created multiple categories of vertical revenues. Let's decrypt today.

How Disney achieved huge success with Animations. What made Walt Disney to create Disneyland. How these animations change the entertainment and economy industry. 

                                                           

Walt Disney was founded in 1923 by Walt Brothers in the animation category. Later, after getting huge success in the animation industry. Walt, The founder of Walt Disney wanted to expand their product to various mediums. That led to the creation of Disney anime movies, and theme parks which are known as Disneyland. In the year 1955, The first Disneyland was constructed in California,  Presently there are six Disneyland in the world located in California, Florida, Paris, Tokyo, Shanghai, and Hong Kong. It became a huge hit in terms of revenue. Let's segregate into topics in a much easier way to understand.

                                                   

Initial key points to attract the public is the Highest brand recognition and continuous innovation and progress in technology and services. By 1955, Disney anime made a significant good market share in the TV industry, and through that when they established Disneyland theme parks where amusement parks were designed with themes on characters in Disney animations/cartoons. Their first themed park in California disrupted traditional amusement parks and holiday spot areas.

Marketing Positioning analysis

Marketing decides the brand whether sustains long-term or may fade away time-being. Of course, the product is the primary category without the best quality of the product despite hefty marketing also fails the brand. Disney category marketing positioning into three sectors.

Product positioning- As Disneyland quotes, we provide the experience of happiness and joy to the customers. Whatever may be the product it should create satisfaction and contentment to customers.

                                                         

Brand positioning- As they transformed characters of animation into the gaming world. They provide a gaming experience by infusing characters into the environment. This environment creates world of Disney.

Business positioning- Continous improvement in quality, service and innovation. Introducing new theme land in Disneyland say New Orleans Square, Bear Country, everyone's fav. Mickey's Toontown, and many others.

Brand Strategy

Brand Strategy defines brand development and brand value of the company. They want to create a universal brand irrespective of boundaries.

                                          

Theme parks- The agenda of theme parks is to create the world of Disney with gaming and experience which brings smiles to the customers.

Innovation in operation- They use to invest a high budget to get optimal value in service and quality in products either media or experiences.

Brand development- They didn't stick to one medium as they entered initially into the TV industry and later into movies, comics, clothing, toys, appliances, and theme parks. These create vertical revenues for Disney. Disneyland becomes a marketplace to expose its brands and economy generator.

Experience strategies

if you watch Disney anime, movies, as they portray, are only for children but actually, every age group can relate to their stories. Because they created art of storytelling in a much more meaningful and joyful way and also even in the games. Each and every series in Disney taught us friendship, love, emotion, and also problem-solving skills. These qualities defines a person and they are conveyed in a much more ease way. If you ask any person who visits Disneyland, why you felt then the reply must be 'Satisfaction and happiness'.

                                                       

  Also Read: How Tech companies use Data Science

Product Innovation Strategy

The core strength lies in the product of any company. Likewise, Disney's product innovation is stronger innovations. They use go with the strategy of never stops building as a "Three-Three" strategy. Disney use to eliminate one-third of hardware every year and build one-third of new projects and technology every year. By this, they adopt on new technologies and innovate in each category to present the output. They have the R&D team where creativity and innovation are relentlessly delivered to improve Disney Entertainment.

These are the strategies and vision of Disney to create the world of Disney with the motive of bringing happiness to the customer. Recently, they acquired the 21st Century Fox production house collaborating with the Hotstar streaming service. With this, they entered into OTT platforms. As Walt dreamt of making Disney a universal brand irrespective of boundaries as they achieved too. China itself has two Disneyland Shanghai and Hong Kong with 3X revenue and this not stops here, they created many innovations in each category. But as constraint lets take a small break and lets conceive this content and we will bring continuity to the Disney world.

                                                      

                                                                

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